Video that Sells

ULTA Beauty uses Vinja video to drive product sales from customer-generated YouTube videos.

ULTA Beauty, a Fortune 1000 Cosmetics retailer (NASDAQ: ULTA) uses Vinja to synchronously connect product ordering pages with YouTube videos created by customers, including ‘haul’ videos in which customers share their recent ULTA purchases with their social network.

Every ULTA Vinja video features:

  • A custom ULTA-branded Vinja player
  • A clickable chapter for every product shown, viewable in any order
  • Synced and linked product images with video-in-page viewing
  • Social media links for viewers to share each chapter